The millennial generation, born between 1980 and 2000 now entering the employment in vast numbers, will shape the world of work for years to come. Attracting the best of these millennial workers is critical to the future of your business. Their career aspirations, attitudes about work and knowledge of new technologies are defining the culture of the 21st century workplace.
Millennials’ use of technology clearly sets them apart. One of the defining characteristics of the millennial generation is their affinity with the digital world. They have grown up with broadband, smartphones, laptops and social media being the norm and expect instant access to information.
This is the first generation to enter the workplace with a better grasp of a key business tool than more senior workers.
Their ambition and desire to keep learning and move quickly upwards through an organization, as well as their willingness to move on if their expectations are not being met requires a focused response from their employers. Millennials want a flexible approach to work, but very regular feedback from their managers. They want to feel that their work is worthwhile and that their efforts are being recognized. They want a management style and corporate culture that is markedly different from anything that has gone before - one that meets their needs.
The companies that have already been the most successful in attracting talented millennials - Google and Apple among them - are naturally innovative employers who are never restrained by ‘how things used to be done’. These companies are not specifically targeting millennials, but their culture, management style and approach to employee retention naturally appeal to the millennial generation.
Smart leaders recognize that they can't ignore the changing workforce. Irrespective of the long-term aims and ambitions of an individual company, the ability to attract and retain millennial talent will be a vital step to achieving it.